Audience
uses and gratifications- explain how we 'use' the media and what 'gratifications' (pleasures) we receive.
Hypodermic Needle Theory- early theory that suggests we are injected with ideas that we believe to be true.
Narrative
Todorov- 3 parts to a narrative (equilibrium, disruption, resolution)
Propp- character types (hero, villain, princess, donor, helper, etc.)
Levi-straus- binary opposites narratives feature conflicts between opposing forces (good/evil etc)
Barthes- narratives involve enigmas (questions/puzzles to be solved by the audience)
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